Stacie Lechot just discovered the web is the new Yellow Pages. About a week after getting a new, improved website for the nonprofit group, North Idaho AIDS Coalition, a caller found her online and left a message saying he wanted to donate $5,000. “It wouldn’t have happened if we still had our old website,” said Lechot, executive director of NAIC, the only North Idaho agency devoted to advocacy and support for HIV patients and their families. The benefactor was the New York-based group Broadway Cares/Equity Fights AIDS. Its executive director, Tom Viola, wanted to donate the money in honor of a well-respected volunteer from Idaho who now works as a stage manager in New York City. Viola said he started searching for any groups that came up with the keywords Idaho and “AIDS services”/Tom Sowa, SR. More here.

Question: Does your business have a decent web site?