They're "five wives who just like to get together and have a cocktail." They're not meant to be a direct reference to polygamy and those kittens they're holding in their laps are ... just part of a photograph that's reflective of the 1890s to early 1900s. For all anyone knows, they might be lesbians. Those are some of the things that Five Wives Vodka director of marketing Steve Conlin had to say this afternoon to All Things Considered co-host Robert Siegel about the news that the company's product has been banned in Idaho because its label and its name might offend Mormons and women. Ironically, Five Wives Vodka is made — and sold — in Utah, home to The Church of Jesus Christ of Latter-Day Saints /Mark Memmot, NPR. More here. (Brian Skoloff AP photo)

Question: Will the "banned in Idaho" tag prompt more sales of Five Wives Vodka?