Walmart will kick off its holiday sales rush at 8 p.m. on Thanksgiving, its earliest start ever, and will guarantee that those who line up can buy a trio of gadgets as it places a big bet that shoppers are ready to spend this holiday season. The holiday season is critical for Wal-Mart Stores Inc (WMT.N), the world's largest retailer, and its Walmart U.S. division. More than a quarter of its annual sales come during the holiday season. “We bought deep, very deep, and we bought deep on items that matter to our customers,” said Walmart U.S. Chief Merchandising and Marketing Officer Duncan Mac Naughton/KXLY. More here.
Question: Is this a good move by WalMart?