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Johnson: Model After Obama Success

Columnist Marc Johnson/The Johnson Reports tells Idaho Democrats to follow President Barack Obama's game plan to get back into the game -- Hispanics, women, young voters:

The party must adopt a new approach that can, over time, broaden its appeal. This new approach should focus like a laser on the demographics that have propelled the first African-American president to two broad-based electoral victories. The future for Idaho Democrats is contained in a few well chosen words: moderates, women, Hispanics and younger voters. As NBC’s Chuck Todd said of the Obama campaign’s targeting and GOTV efforts, they took a novel approach they read the census. (Marc Johnson's complete column here)

Question: Could the biggest obstacle for Idaho Democrats be their unwillingness to work hard to begin to turn things around? And their unwillingness to make use of digital techniques to identify their voters?

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D.F. Oliveria
D.F. (Dave) Oliveria joined The Spokesman-Review in 1984. He currently is a columnist and compiles the Huckleberries Online blog and writes about North Idaho in his Huckleberries column.

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