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Johnson: Model After Obama Success

Columnist Marc Johnson/The Johnson Reports tells Idaho Democrats to follow President Barack Obama's game plan to get back into the game — Hispanics, women, young voters:

The party must adopt a new approach that can, over time, broaden its appeal. This new approach should focus like a laser on the demographics that have propelled the first African-American president to two broad-based electoral victories. The future for Idaho Democrats is contained in a few well chosen words: moderates, women, Hispanics and younger voters. As NBC’s Chuck Todd said of the Obama campaign’s targeting and GOTV efforts, they took a novel approach they read the census. (Marc Johnson's complete column here)

Question: Could the biggest obstacle for Idaho Democrats be their unwillingness to work hard to begin to turn things around? And their unwillingness to make use of digital techniques to identify their voters?


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About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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