Retirees Flocking To Lake City

Coeur d'Alene is mentioned among the best retirement communities in the nation as come retirees eschew Florida, California and southern states for cooler weather climes:

The idea of people who uproot and move when they retire conjures up images of warm, sunny Florida or Arizona. But some of the older members of the baby boom generation, the 78 million Americans born between 1946 and 1964, are looking elsewhere, and a number of towns in cooler climates from Maine to Washington have become popular retirement destinations. Camden is frequently cited in lists of best places for retirees. Others that have merited mention include Asheville, N.C.; Ruidoso, N.M.; Durango, Colo.; the San Juan Islands in Washington’s Puget Sound; St. George, Utah; Medford, Ore.; Coeur d’Alene, Idaho; Kalispell, Mont.; and towns along lakes Superior and Michigan in northern Michigan. More here. (Coeur d'Alene Press photo: David Spoelstra canoes with his dogs across Fernan Lake, near Coeur d'Alene)

Question: Why would retirees want to fight the snow & cold of the Coeur d'Alene area, when a lot of locals express how tired they are of the winters here?