In their 8-page Strategery Report, circulated to Idaho legislators Tuesday, Ron Lahr & Jeff Ward gave their version re: why the Luna Laws were soundly defeated at the polls:

The seeds of the defeat for Students Come First were planted in 2010 when the Idaho Legislature passed the reforms. The obvious opposition was the Idaho Education Association and in the midst of the debate over the bills, the IEA and allies in labor mounted loud public opposition to the actually modest reforms. Proponents muscled through the bills relying on wide Republican majorities but failed to match the asdtro-turbed public relations efforts of the IEA. Full comment here.

• Complete February issue of The Strategery Report

Question: Was the poor showing of the Luna Laws at the polls simply a matter of better public relations by the IEA and allies?