From Kestrel West Morning Memo:

From a piece today in the Twin Falls Times-News: Publilius Syrus, a writer who worked in Rome in the 1st century BC, wrote that “a good reputation is more valuable than money.”  Frank VanderSloot, CEO of Idaho Falls-based Melaleuca Inc., has taken that axiom to heart in filing a defamation lawsuit against Mother Jones magazine over a Feb. 6, 2012, article.  The lawsuit, filed Tuesday in Seventh District Court in Idaho Falls, alleges the magazine caused national criticism of VanderSloot in depicting the multimillionaire as a “gay-basher.”  The lawsuit asks for up to $74,999 in damages, even though VanderSloot said the falsehoods in the article have cost Melaleuca millions in lost business.  The suit is centered on the article, “Pyramid-Like Company Ponies Up $1 million for Mitt Romney,” as well as a pair of Twitter posts that promoted the article. (Wikipedia photo of Mother Jones cover)

Thoughts?