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Huckleberries Online

Marketer Responds To Ex-Trustee

Adam Graves (re: Regan targets foes on way out): I loath responding to this apparent sour-grape attack but, I should enlighten the public on this drivel before someone actually buys into it. I am not speaking for the School or the Magnet Committee here but personally…The auction this year brought in a total of $95,455.97. The total spent for marketing the event was $5,666.95 not the lessor amount Brent said. So, roughly around 6% of the gross sales of the event went to market the event. This is well under the typical % of gross sales allocated for marketing a niche-target event. Every marketing item has an estimate submitted and purchased order created after it is decided on and approved by the auction/magnet funds committee. My time as Chair and the hours and hours of time spent strategizing, planning, meeting, organizing, procuring, etc. is all donated as a volunteer. More here.

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About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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