Johnson: Newspapers To Dodos
The current owners of the Oregonian have adopted similar strategies for papers in New Orleans and Cleveland, so for anyone reading the ink blotches the further reductions in journalistic talent and the continual shrinking of news content shouldn’t have really been a huge surprise. I have no doubt that the economics of journalism have turned brutal and that new approaches are required. Newspaper circulation continues to decline – the Oregonian’s off about one-third in the last ten years – and ad revenue continues to hemorrhage. A newspaper lover is left to conclude that, like Detroit automakers of the past or health insurance company executives of the present, most of the folks running newspapers are decidedly ill-equipped to re-invent their products. Getting better almost never means getting smaller and harder to find/Marc Johnson, The Johnson Report. More here.
Question: Would you subscribe to a newspaper that was only available for home delivery on Wednesdays, Fridays and Sundays?