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BalanceNI Sorry For Hyperlink Snafu

Balance North Idaho sent the following press release to HucksOnline moments ago:

Balance North Idaho purchased certain keywords months ago to use as hyperlinks during the current election. Words were chosen to provide the most exposure for the money and of course, candidate names were first on our list. At the time of reservation and the months that followed, the Coeur d’Alene Press never showed any resistance to the keyword choices. The use of hyperlinks on the CdA Press website started during the recall last year when Recall CdA started using the hyperlinks to promote their cause. At the time, they used many different words to link to their website. We felt this was a clever use of campaign funds and chose to ‘mimick’ their strategy. Hyperlinks were also used frequently during the May 2012 primaries, so the use of hyperlinks is not new in the political world or on the CdA Press website. “We understand that Mr. Regan is not happy about the use of his name, and we apologize for any distress this has caused him,” said Eden Irgens, President.

Question: Apology accepted?

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About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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