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Ad: Souza Consistently Wrong

I just spotted this full-page Balance North Idaho ad on the back page of the front section of the Coeur d'Alene Press.

Question: Do you think this ad is effective?

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D.F. Oliveria
D.F. (Dave) Oliveria joined The Spokesman-Review in 1984. He currently is a columnist and compiles the Huckleberries Online blog and writes about North Idaho in his Huckleberries column.

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