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Fri., Nov. 1, 2013, 2:13 p.m.

Mary Ad: ‘I Wear Target As Badge’

Three radio commercial that are now airing to support her campaign are now available on the Mary Souza for CdA Mayor Web site. The first commercial is generic. The third one features the short ditty with a ukele that was posted on HucksOnline earlier this week. The third one is the interesting one. Here's the transcript pulled from the commercial:

"Hi, this is Mary Souza, and for the last five years I've represented your views in my local newsletter.   Now because of my willingness to challenge the special-interests that dominate Coeur d'Alene, I find myself with a target on my back.  Don't listen to the elitist slander.  For the truth, visit my website For you I stand tall for private property rights and your voice to be heard in local decisions like a public vote on McEuen Park. I stand tall for small-business owners and I stand strong for lowering taxes that kill jobs.  For you, I stand tall for the right priorities -- not more wasteful city spending.  I wear this target as a badge of honor because I love this community and we are all in this together.  Please if you want a strong  voice of principle in Coeur d'Alene, elect me Mary Souza for Coeur d'Alene mayor.  Whatever the elitists throw my way, I will keep standing for the values that made America and Coeur d'Alene great."

Question: Is this an effective ad?


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D.F. Oliveria
D.F. (Dave) Oliveria joined The Spokesman-Review in 1984. He currently is a columnist and compiles the Huckleberries Online blog and writes about North Idaho in his Huckleberries column.

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