The Starkville (Miss.) Daily News is running a 9/11 promotion today that offers the newspaper for $9.11 per month. Which prompted a heads up on the Romanesko, a site that follows media news. The Romanesko site quotes David Garraway, a Mississippi State University employee: “Who thought this was a good marketing promotion?” Romanesko tried and failed to contact. Daily News publisher Don Norman.
Question: Is it a good idea for businesses, especially the media, that tie ad promotions to 9/11?