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Huckleberries Online

Mississippi Paper Offers 9/11 Special

The Starkville (Miss.) Daily News is running a 9/11 promotion today that offers the newspaper for $9.11 per month. Which prompted a heads up on the Romanesko, a site that follows media news. The Romanesko site quotes David Garraway, a Mississippi State University employee: “Who thought this was a good marketing promotion?” Romanesko tried and failed to contact. Daily News publisher Don Norman.

Question: Is it a good idea for businesses, especially the media, that tie ad promotions to 9/11?

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About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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