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Taco Bell Targets ‘Old McDonalds’

McDonald's is starting to look like Taco Bell's private punching bag. Monday afternoon, the feisty Mexican fast-food chain, eager to attract attention — and customers — for its new breakfast platform, planned to release yet another commercial that makes McDonald's the butt of its running breakfast joke. This time, McDonald's gets skewered in a lampoon version of the song Old MacDonald Had a Farm. While the Taco Bell ads seem like fun and games, they are very pointed attempts to steal attention — and market share — from the incredible lock that McDonald's has on the $50 billion fast-food breakfast business. For Taco Bell, it's all about garnering attention and social media buzz/USA Today. More here. (AP file photo: Taco Bell's waffle taco, which includes scrambled eggs, sausage and a side of syrup)

Question: Has the Taco Bell commercials made you curious re: its breakfast offerings?

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About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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