NEW YORK (AP) — As city officials work to soften the New York Police Department's image and change how officers engage with citizens through reforms and training, part of the effort is happening online.
The nation's largest police department, once a slow adopter of social media, has created a blog and punched up Facebook use. And there are now 101 Twitter accounts department-wide after top brass were sent to an in-house "Twitter school."
"We've given the commanding officers the tools, the guidelines and the training, and most importantly ... the responsibility to do the work," said Zachary Tumin, the department's deputy commissioner for strategic initiatives. "Twitter is part of that work and part of those bridges we seek to build and reinforce." Full story.