Huckleberries Online

Spokane Bar’s Drink Name Miffs Kraft

Kraft Foods wants a Spokane bar to quit using its iconic Kool-Aid brand for a controversial drink name that protesters say trivializes rape. The newly opened Daiquiri Factory at 121 N. Wall St. sells a drink called “Date Grape Koolaid.” “We at Kraft are appalled,” Kraft spokeswoman Caroline Krajewski said after the issue hit the national press and swept across social media. The company intends to take action on the use of its Kool-Aid trademark soon. “Kool-Aid does not support or condone this drink, and finds its name to be highly insensitive to a serious issue. This blatant misuse of the Kool-Aid trademark is offensive to so many, including us,” she said in a written statement/Mike Prager, SR. More here. (Photo: Daiquiri Factory Facebook page)

Question: Some would say that the attention Daiquiri Factory is getting from its controversial name for a drink -- "Date Grape Koolaid" -- is invaluable. But is this the kind of publicity that will benefit the Spokane bar in the long run?

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D.F. Oliveria
Dave Oliveria writes the Huckleberries Online Blog for North Idaho readers and the Huckleberries print column.

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