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Huckleberries Online

Tue., Jan. 14, 2014, noon

If you have teens, you probably know this

Add fresh mozzarella to pizza!  (Maggie Bullock)
Add fresh mozzarella to pizza! (Maggie Bullock)

When my 14-yr-old told me he could order pizza from his Xbox 360, I thought he was kiddng. He wasn't.

In April of 2013 Pizza Hut released an app on the Xbox 360 that has found massive success. The collaboration between Pizza Hut and the Xbox 360 is purely a beneficial relationship meant to please everyone. Those using the Xbox 360 have found the app to be handy and effective enough to continue to use it. The concept is simple, order a pizza with your Xbox 360.

This collaboration is not the first between Pizza Hut and video games. Back in the PlayStation 1 days, Pizza Hut used to give away demo discs with that had a number of games to sample. In 2005 Pizza Hut collaborated with Everquest 2 by implementing a typed command that would take them from the game to the Pizza Hut online ordering page. During play the user only had to type “/pizza” and they would be taken to the appropriate place to order a pizza. Full story.

"The success of the Pizza Hut Xbox 360 app has brought in more than $1 million since it became available in April." 

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Cindy Hval
Cindy Hval is a freelance columnist for the Voices neighborhood sections. Her Front Porch column appears twice a month in the Thursday Voice.