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NIC To Join Rebranded League NWAC

When he interviewed to become its executive director, Marco Azurdia was full of ideas for improving the Northwest Athletic Association of Community Colleges. One of those ideas was improving the NWAACC's cumbersome name. After almost three years in charge of the organization that oversees sports for community colleges in the Pacific Northwest, Azurdia announced on Wednesday that the conference has changed its name to the Northwest Athletic Conference. “When I interviewed for the job, I had talked about branding and looking at that strategy as a whole,” Azurdia said. Shortening the name “had been on my mind from Day 1.” The new name is three words instead of six. The acronym will be NWAC, which Azurdia noted is still pronounced “En-Wack”/Columbian. More here.

Question: Have you come to grips with North Idaho College playing in the new Northwest Athletic Conference?

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About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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