Huckleberries Online

THURSDAY, JUNE 5, 2014, 10:02 A.M.

Naming’s the game

COEUR d'ALENE - The Coeur d'Alene City Council formally accepted more than $250,000 in park sponsorship money for naming rights of amenities at Ramsey and McEuen Parks.

Thorco Electric donated $20,000 for naming rights of the American Legion Baseball Field at Ramsey Park. Those naming rights extend for the next eight years.

Interim Parks Director Bill Greenwood said the naming rights buys Thorco Electric the right to display its logo in three locations at the park. Coeur d'Alene American Legion Baseball held an official opening of its new home, Thorco Field, on Wednesday between two baseball games.

The field is just off Ramsey Road next to the Kroc Community Center, and replaces the Legion's former ballpark at McEuen Park.

Greenwood said the vast majority of the sponsorship money will come from Avista, which purchased the naming rights of the Grand Pavilion in McEuen Park.

Avista paid $100,000 to the city for the right to name the pavilion Avista Pavilion for at least the next 30 years.

"As soon as we solidify the agreement, the money will change hands," Greenwood said, adding Avista will be installing its signage on the pavilion in the very near future. With that large of a sponsorship, Greenwood said, Avista can use the facilities for corporate events without having to pay the fees. Full story. Jeff Selle, CdA Press

What do you think about selling naming rights to raise park funds?

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Cindy Hval
Cindy Hval is a freelance columnist for the Voices neighborhood sections. Her Front Porch column appears twice a month in the Thursday Voice.



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