Ronald McDonald visits with children at a McDonald's Restaurant in Roswell, N.M. Taco Bell is using real-life people named Ronald McDonald in a marketing campaign to promote its new breakfast menu, a nod to the famous clown known for his bright red hair and a yellow jumpsuit. The chain is hoping to go after McDonald's, the No. 1 player in breakfast. (AP Photo/Roswell Daily Record, Andrew Poertner, File)
Taco Bell is name-dropping an unlikely clown to promote its new breakfast menu — Ronald McDonald. The fast-food chain will begin airing ads Thursday that feature everyday men who happen to have the same name as the McDonald's mascot known for his bright red hair and yellow jumpsuit. The marketing campaign is intended to promote Taco Bell's new breakfast menu, which features novelties like a waffle taco/Fox News. More here.
Question: What do you think of this marketing strategy by Taco Bell? And/or: Which of these chains do you frequent more?