Coldwater Creek may be the Idaho women’s retailer that got away, but its new owners vow to take the brand back to its roots. Just not in Idaho. The retail chain started in the 1980s in a Sandpoint couple’s apartment. Thirty years later, it slipped into financial doldrums and couldn’t claw its way out, enduring quarter after quarter of losses. A New York private equity firm, Sycamore Partners, bought the brand through an affiliate company when Coldwater Creek went through bankruptcy in 2014. The bankrupt retailer shuttered its stores, including one in Boise Towne Square mall, and sold off all its inventory. Sycamore Partners said it would re-launch the brand as a different business. Today, Coldwater Creek appears to be revived as Coldwater Creek Direct, selling clothing online/Audrey Dutton, Idaho Statesman. More here.

Question: Were you a Coldwater Creek customer?