Gift cards are one of the safest bets when it comes to holiday gifts, but they are not always surefire.

Maybe your grandma forgot you’re a vegetarian and gave you a gift card to Omaha Steaks. Or perhaps you don’t have an urgent need for more yoga pants so that Lululemon gift card starts collecting dust in your wallet.

Consumers looking to trade or sell their gift cards this year now have one more option. Target Corp. quietly began a gift card trade-in program in most of its stores last month.

In recent years, there has been a proliferation of gift card exchange websites. They pay cash for gift cards and then resell them at a discounted rate. As this marketplace boomed, retailers began looking for ways to leverage those networks to their benefit. Read more.

Be honest. Have you or do you plan to exchange any of the gifts you received this Christmas?

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