Why ignite cda? An Explanation
At Range, we spend all of our time working on ways to help our clients communicate and present themselves clearly through branding, websites, ads, etc., in order to connect with their audiences. After years of watching Lake City Development Corporation produce dry communications that told a very stuffy, corporate story about what they do, I approached the board about producing an educational video with graphics to help tell the story. That project was accomplished, and everyone felt like the content was good. The organization used it in presentations and it was on the website, but all in all only a small percent of the population saw it. Time passed. My partner, Adam, and I then decided to re-approach the agency about refreshing its identity, their brand voice and how they present themselves to the community. A catalyst for this was a small group of very vocal agency critics who sought to discredit them and knock down the projects they were partnering on - projects such as Riverstone, the Kroc Center (yes, these people were definitely against this), McEuen Park, and even the Centennial Trail back in the day/Eden Irgens, RangeNW. More here.
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