According to sale-tracking website Brad’s Deals, retailers see a discernible uptick in online sales on that day, as Americans log in from their cubicles to buy jewelry (often for themselves), fitness equipment (to fulfill those pesky New Year’s Resolutions) and bedding and linens (which promise a fresh start to the year). Last year, there was a 15 percent spike in online sales on Monday, Jan. 5, compared to surrounding days. The year before, it was 10 percent.
“Shoppers are getting back into their daily routines. They’re back in the office, sitting in front of a computer again, with a list of things Santa didn’t bring and a stack of gift cards they have to spend,” said Rebecca Lehmann, a spokeswoman for the site. “It’s a perfect storm that adds up to a bigger-than-usual shopping day.” Read more.