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Spokane, Washington  Est. May 19, 1883

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Do you have Presidents’ Day off?

Actors portraying past U.S. presidents, from left, George Washington, Thomas Jefferson, Theodore Roosevelt and Abraham Lincoln stand in front of the Presidential Seal during the Presidents Day Family Festival at the John F. Kennedy Library in Boston today. (AP Photo/Michael Dwyer)

It may be a time to remember presidents of the past and present, but it’s become just as well known for mattress sales.

In the United States, many holidays and events have become ubiquitous with the sale of certain products. Memorial Day marks the beginning of summer-themed products, leading up to the Super Bowl big-screen TV sales are popular, and Presidents Day is all about cheap mattresses, according to Tobe Berkovitz, a professor of advertising at Boston University.

“It doesn’t take much to turn a national holiday into a mattress-buying holiday,” Berkovitz said/USA Today. More here.

Question: Who is your favorite president?



D.F. Oliveria
D.F. (Dave) Oliveria joined The Spokesman-Review in 1984. He currently is a columnist and compiles the Huckleberries Online blog and writes about North Idaho in his Huckleberries column.

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