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State Parks Eyes Corporate Sponsors

Idaho’s cash-strapped state parks system will be looking to “tasteful” corporate sponsorships to try to help keep the state’s 30 parks open in the coming year, state parks chief Nancy Merrill told lawmakers this morning. “We do not want to over-commercialize our state parks,” Merrill said, saying there will be no “Pepsi Cola state park in northern Idaho.” She gave examples of what she has in mind: In California, Coca-Cola is funding interpretive signs that include just a small corporate logo at the bottom. North Face outdoor clothing company might donate ranger uniforms that could include their logo. Subaru might donate vehicles for use in parks. Juicy Juice might sponsor a children’s playground. Odwalla juice might pay for tree-planting/Betsy Russell, Eye On Boise. More here.

Question: Would you mind if the state parks system tapped corporate sponsorships to keep state parks open?

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About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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