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Posts tagged: Diane Siverson

Post Falls Hats Go To Kentucky Derby

When the starting gate bell sounds at Churchill Downs next weekend, some 150 women in the crowd will be wearing the creations of Diane Siverson, a Post Falls hat-maker. Siverson, 64, became a milliner eight years ago, initially creating hats targeted to Red Hat Society members. Now she’s selling 250 to 300 hats a year and the biggest segment of that business is Kentucky Derby hats. The Derby is a fashion parade, with women showing off spring dresses and elaborate headdresses, much as Royal Ascot is in England. Other racetracks in the United States have also adopted the hat-centric tradition in various forms. Siverson began selling to that market when she and her husband, Ron, created a website for her Lady Diane Hats. The hats range from small “fascinators” that were popularized by the wedding of the former Kate Middleton and Prince William last year, to a monumental creation that looks like a feathery wedding cake/Addy Hatch, SR. More here. (Kathy Plonka's SR photo: Diane Siverson creates and sells custom-made hats from her home in Post Falls)

Question: Can you describe the fanciest hat you own?

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D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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