Huckleberries Online

Posts tagged: Pickup Trucks

HBO @ Noon: Rise & Fall Of Pickups

Posted by DFO

Feb. 3, 2009 12:10 p.m. • 10 comments

For 27 years, the top-selling vehicle of any kind in the U.S. has been the Ford 150 pickup truck. But a terrific piece by Josh Levin at Slate suggests that its long reign may be coming to an end. Gas prices are of course one big reason: “As prices spiked above $4 per gallon in May and June, the F-150 was overtaken on the monthly sales charts by a bunch of puny sedans with good fuel economy: the Toyota Corolla, Toyota Camry, and Honda Civic,” Levin writes. “With the 2008 F-150s failing to sell, Ford had to delay the launch of the 2009 model for two months while it pushed the previous year’s trucks off the lot at deep discounts, cutting into those $4,000-per-vehicle profit margins/Jonathan Weber, New West. More here.

Question: Do you drive a pickup truck? Did you consider trading it in when gas prices hit $4 per gallon?

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D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Huckleberries Online was judged the best 2008 Idaho newspaper blog by the Idaho Press Club. And the best 2007 news blog in the Pacific Northwest by the Society for Professional Journalist. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.