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Posts tagged: U.S. State Dept

State Dept spent $630,000 for Facebook likes

In this image provided by Facebook, Facebook founder, Chairman and CEO Mark Zuckerberg, center, rings the opening bell of the Nasdaq stock market, Friday, May 18, 2012, from Facebook headquarters in Menlo Park, Calif.

Advertising campaigns for raising the number of Facebook fans cost the US State Department’s Bureau of International Information Programs (IIP) $630,000, according to a report which also suggests the PR game was likely not worth the effort.

Each of the four English language Facebook pages hosted by the Bureau of International Information Programs saw their number of fans skyrocket from 100,000 to over two million people over a two year period.

The 7 digit ‘likes’ figures are due to two expensive 2011 and 2012 advertising campaigns, concludes the Inspector General’s (IG) report, which was issued in May and has recently appeared online. Full story.

Money well spent or wasted?

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D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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