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Hillyard Blog

How to promote a neighborhood

One issue that's always on the agenda here in Hillyard, is how to promote the business district. At the Wednesday meetings someone usually has a question or a suggestion for advertising or some sort of promotion.
And the questions remain the same: what works and how much is it?

T-shirts are printed, fliers are printed, banners are put up and taken down, decorations for holidays and seasons are put up, special promotions are planned, Santa comes once a year - there is no lack of ideas and creativity.

So, can you think of promotions that have worked for you, or encouraged you to visit a neighborhood where you usually don't go or shop? Do you want a printed newsletter mailed to you? Is e=mail better? Coupons? Let's hear it.


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About this blog

Welcome to the Hillyard neighborhood blog. My name is Pia Hallenberg and I’ve worked as a journalist in Spokane since the fall of 1998; for the last six years I've worked for The Spokesman-Review.

In April, I started a neighborhood blog on South Perry Street (where I live). When it came time to expand the blog activity, Hillyard was an easy pick: There is so much going on in this neighborhood in terms of new businesses and street improvements, festivals and new construction - and there is a strong sense of neighborhood history and pride. I'm looking forward to highlighting all of that on this blog.

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