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Keeping Pace

Ignite Racing Fuel Joins ARCA West As Sponsor

Ignite Racing Fuels will become the series new title sponsor with Macs Stores stepping into a presenting sponsor. The Western Canadian based late model series will be know as the ARCA West Ignite Series presented by Macs.


Courtesy: Itzen Media

Itzen Media officially announced that Ignite Racing Fuel will become the title sponsor of the ARCA West Series today. Ignite Racing Fuel will be replacing previous title sponsor MAC’s Convenience at the start of 2010. MAC’s will continue to partner with and support the ARCA West Series as an official sponsor. President of ARCA West Richard Michaud says “it’s a pleasure to welcome Ignite Racing Fuel to the ARCA West sponsor family and is honored to support the green initiative.”

The ARCA West Series runs through the Pacific Northwest all the way up through Western Canada hosting Champion stock car racing for over 10 years. Traveling through Western Canada and Montana ARCA West provides vast diversity to race fans and sponsors.

This multi-year program provides National Biofuels Distribution (NBD) the exclusive rights to promote the new brand of racing fuel Ignite through ARCA West. Ignites sponsorship will add $10,000 to the Late Model Series Championship for first place and will increase the Sportsmen Championship winnings by $4,000.

“Taking the time to understand and listen to the performance needs of our customer and being proactive towards a transition to alternative North American fuels is the philosophy behind Ignite’s success,” says Reggie Henderson, President of NBD.  Ignite Racing Fuel is the first company to produce a consistent blend of ethanol race fuels that increases horsepower and torque and allows racer’s a wider range of tuning options for maximum performance. Ignite Racing Fuel is manufactured for NBD exclusively by a single sourced Mid-Western partner, which is one of the few ethanol plants with direct injection capabilities. Blends are consistent and certified from batch to batch with a full-time lab, monitoring quality and conducting audits for accuracy.

“The world of green racing is about to change, Ignite takes racing fuel to a whole new level,” says Tampa’s Sport Car Examiner. 100% American made and 100% green, Ignite is specifically formulated for high-compression, high horsepower, off-road, and ethanol equipped fuel systems. From a performance perspective, ethanol blended fuels are by nature a high-octane fuel. Ignite Racing Fuel gives the opportunity for the race car to run smoother, cooler, add power, increase torque and acceleration all at a lower cost per gallon.

“We look forward to our partnership with ARCA West,” states co-owner of Ignite Jay Berry “We are all very enthused over what Ignite has to bring to the racing industry. This sponsorship gives Ignite the opportunity to showcase the fuels ability and let the results speak for themselves“


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Motorsports correspondent Doug Pace keeps up with motorsports news and notes from around the region.

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