Another in a series of comments/recommendations about area business websites.

A recent trip to the Flour Mill, on Spokane's north river bank, led to a pleasant visit to the Chocolate Apothecary. We knew it was there but until last week, we hadn't paid a visit.  So once inside we couldn't help but buy about $6 worth of dark chocolate, the kind of treat you should reward yourself with after a busy week.

So we were motivated to look for the company site, and it's well worth looking at. It's not especially catchy visually; in fact, it's really a bit static and predictable. Yet that seems to fit the mood of the shop. No one there's in a hurry. Service comes with a smile, so don't make a big deal out of waiting in line and don't stuff that first truffle in your mouth. Take small bites and savor it.

The one suggestion we have is to make the text per page briefer and more visually arranged. The display of page text is a bit boring and is in need of tightening and graphic organization. There should be at most two key points per page; less is more in web page design.

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