A Concord, Calif., hotel will become a Red Lion Hotels Corp. franchisee next month, the Spokane-based chain said today.
The Holiday Inn Concord, with 189 room and 5,400 square feet of meeting space, is the third Northern California hotel to convert to the Red Lion brand in the last month. The others are in Rancho Cordova and Oakland.
All three are expected to make the change in January.
"Red Lion owns and operates hotels, in addition to franchising them, which is something appreciated by franchise owners who have similar types of hotels," interim Chief Executive Officer Jon Eliassen said.
As of Sept. 30, Red Lion owned or franchised 43 hotels in the western United States and Canada.