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MacKenzie River Pizza update: the deconstruction of clutter

OK, this will make our third and last post here about the MacKenzie River Pizza Co. location announcement, made this week by Glacier Restaurant Group, out of Whitefish, Mont.

Our earlier post noted that a press release quoted Glacier COO Brad Ridgeway explaining the choice of location, in North Spokane at the intersection of Nevada and Jay (along the Nevada corridor), as a way to “reap the visibility benefits while avoiding the clutter of the competition.”

We asked Brad what that means. In brief, it means having good access to customers and drivers, but also not setting up shop on crowded Newport Highway, which is about 450 feet to the west of the site Glacier chose.

By being off a distance and not smack dab in the mix of retail on Newport Highway, MacKenzie should do fine. He noted that another one of their MacKenzie locations is next to or near an Olive Garden. It’s not always beneficial for one eatery to be next to a larger one, Ridgeway said.

 


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