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A quick overview of why new auto technology costs so much

Our recent post on the continuing quest by Spokane inventor Rick Woodbury to win the Automotive X Prize produced questions by commentators. Among them:  Who would buy one of his cars, when they cost about $120,000?  What does it mean to say the test requires contestants to develop motors that operate with 100 M.P.G. equivalence? How do you explain that equivalence?

This 2008 interview at the Web2Summit (hosted by with Tesla Motors CEO Elon Musk touches on those points, and adds a lot more interesting discussion on the challenge of developing successful electric vehicles.

Good luck, Rick Woodbury.

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The Spokesman-Review business team follows economic development in Spokane and the Inland Northwest.

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Alison Boggs (@alisonboggs) Online Producer Alison Boggs posts and manages content on and its social networking accounts.

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Scott Maben Scott Maben is a Deputy City Editor who covers North Idaho news and higher education.

Addy Hatch is the city editor, and formerly was business editor.

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