It's not that Apple HAS to tell anyone when it's going to open a new store. It's their store, and they can keep their news under a blanket as long as they want.
Yesterday, Apple finally announced its Spokane store -- the first in these parts -- will open on Saturday, in downtown Spokane. For a project costing more than $2 million, one has to say they did a fairly good job of hiding the actual start day from the rest of us.
Up to this week Apple Inc. has never said it will open a store in Spokane, even though the company’s distinctive retail space has been taking shape downtown for weeks.
That changed when Spokeswoman Amy Barney said the store, at 710 W. Main, will open at 10 a.m.
Apple began planning plans to build the store as far back as February, obtaining permits and arranging a lease for space in River Park Square. The downtown shopping mall is owned by Cowles Co., which also owns The Spokesman-Review.
This is Apple’s first retail store in the Spokane area. The nearest other stores are in Bellevue, Portland and Boise. When the Boise Apple store opened earlier this month, several hundred people waited in line, according to news reports.
“It’s a great thing when a great brand like Apple comes in here,” Dresel said. “It raises the level of all retail boats in the community.”
“They keep it close to the chest, and then when you finally get to go inside their stores, they exceed customer expectations,” he said.