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Amazon ranked tops for online customer satisfaction, survey says

Seattle-based Amazon scored No. 1 in a recent online survey of shoppers asked to rate companies'  customer service.

The survey, provided by the Temkin Group, asked people to rate their shopping experiences with 143 different companies.

Using about 6,000 surveys from purchases made this past January, the Temkin ratings looked at a number of factors customers used in judging the experience of buying products online.

The result was a factor that Temkin called the "net goodness" rating  that came from three major components: Functional, Accessible and Emotional.  To get more information on the method Temkin used, go to the Temkin overview.

The survey mostly looked at retailers, banks, hotels and financial institutions.

Kohl's was ranked No. 2. Notably, another Seattle company, Costco, ranked No. 3 in the ratings. Others in the top five were Lowe's and Sam's Club.

Read more: http://news.cnet.com/business-tech/#ixzz1Iajbmn15;

Chart credit: Temkin Corp.




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