Office Hours

Why do people pick one smartphone over another: A graphic with some answers

Trying as hard as we can to offer the occasional useful chart or graphic. Today's offering:  a recently published graphic on what matters to people when buying a smartphone.

Definition first: A smartphone is: a mobile phone that offers more advanced computing ability and connectivity than a contemporary feature phone. Smartphones and feature phones may be thought of as handheld computers that use applications similar to those you would use on a computer. (Definition from Wikipedia).

The graphic comes by way of Businessinsider.com.  The big determining factor, the survey shows, was "platform." which means: Is this running on Apple software, Microsoft or Google Android software?

The second leading factor in smartphone selection appears to be features (the kind of buttons, the presence of a video recorder, etc.)  The third main factor are apps.




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Tom Sowa
Tom Sowa covers technology, retail and economic development and writes the Office Hours blog.




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