Spokane’s Better Business Bureau, which covers North Idaho and Montana as well, has begun testing an online review system process for customers to describe good or bad experiences with local businesses.
The goal of the new review option is to allow consumers to give high-fives for area businesses that who do great work, said Jan Quintrall, the BBB’s president and CEO.
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This new idea makes sense. But it still has one glitch: finding those reviews at BBB.org is virtually impossible unless you're looking for comments on a specific business.
Quintrall said that since this is still a trial run, the option of adding a link to all reviews posted by consumers might be added later.
We would like that. It would be instructive to see the recent posts or reviews listed by the past day, past week, past month or whatever. In the digital age, that's almost so easy that it should have been built into the review option from the start.