The Spokesman-Review Digital Product Development Team announced today the introduction of a new website, forkfly.com.
The Spokesman-Review also announced the re-launch of its entertainment website, spokane7.com.
Forkfly enables local businesses to offer consumers discounts and specials on online and mobile platforms through “real-time engagement.”
“Forkfly is a colorful, creative new product that marries customer loyalty to local businesses offering deals and specials. We are very excited to bring it to the Inland Northwest,” said Kathleen Coleman, Director of Digital Business Operations/Product Development at The Spokesman-Review.
Using the Forkfly platform, businesses can post new and updated coupons in real time, providing consumers a number of choices when deciding the best places to shop, dine or go for entertainment.
“Consumers and merchants alike can 'drive' Forkfly on the go, using smartphones and handheld devices to find and 'favorite' specials on social media, while business can create and 'push' market deals on the fly,” Coleman said.
At launch, there were more than 70 local businesses on the site with more to come.
“We have been extremely pleased at initial advertiser reaction and participation,” said Dan Johnson, Director of Marketing and Sales for The Spokesman-Review. “This will be a powerful, loyalty-driving advertising option that will promote local businesses. It will also give consumers the opportunity to get deals and specials they won’t find anywhere else."
Forkfly is based in Portland, Ore., and partners with newspapers and other media companies around the U.S.
The new spokane7 website offers a robust events site, listing things to do and places to go in several different categories, and is optimized for mobile. The re-launch is collaboration of the online editorial department and digital product development team.
Categories include Food and Dining, Arts and Culture, and Outdoors and Rec. The site is interactive and enables users to search for events by neighborhood, as well as gives them the opportunity to post comments and reviews.