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Fast-spreading peanut butter brittle (from Spokane) aims for world domination

A revised website and simpler product choices led to a 20 percent gain in online candy sales during the holidays, said Carol Measel, owner of Spokane-based Bruttles Gourmet Candy Company.

Using BrandIT Advertising, from Spokane Valley, for site redesign and online marketing, Measel said generated sales from across the globe; those included orders from China, Great Britain, Austria, Switzerland and others, she said.

She especially credited Dan Matthews, the owner of BrandIT, for making the key marketing plans happen.

She credited simpler online order options, plus using Facebook promotions, for an overall company sales increase of 20 percent during the holidays, compared with 2009.

Facebook seems to be the bigger source of sales, compared with Twitter. The number of tweets by @Bruttles is fairly small and often point people to offers found on Facebook or

A large share of the overseas orders come from people who have tasted the candies and decided to spread the cheer, Measel said. "They've tasted our products and decided to give them as gifts for friends and others," she said.

ADDENDUM (posted Jan. 20): What's the difference between peanut brittle and bruttle?  Here's Carol Measel's answer:

"A Bruttle is the same soft peanut butter candy without the nuts, made into a 1" square and half-dipped in chocolate."

The biggest-selling product, both online and in-store, is the company’s signature peanut butter brittle. That product accounted for roughly 75 percent of all online sales. The remaining quarter was sales of butter toffee, peanut bruttle and caramels, Measel said.

Bruttles has three retail stores in downtown Spokane, Spokane Valley and Coeur d’Alene.

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Tom Sowa
Tom Sowa covers technology, retail and economic development and writes the Office Hours blog.