Area businesses are certainly among those who are debating the whole Deal a Day system, of which Groupon is the most obvious example.
For many business owners, the question is: Is it worth my time and (lost) money to accept a Groupon deal, hoping to build customers.
Here's one very strong NO answer from digital marketing guy Rocky Agrawal, who is convinced Groupon is a “very bad” business decision for most managers and owners. He says: “In many cases, running a Groupon can be a terrible financial decision for merchants. Groupon’s financials also raise questions about its ongoing viability.”
The full take of the commentary, on TechCrunch, is here.