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One tough cookie, the Trader Joe code of silence

Among the most difficult companies to pry information from is Trader Joe's.

They will just not let any information squeek out without their approval. Case in point, the planned opening of the new Trader Joe's on the South Hill in Spokane.

Announced months ago, the project is clearly moving along. Some folks even think they know about when it will open.

But don't count on any predications for that opening date. You won't get anyone who really knows to spill a word, since the TJ code is very similar to dealing with Apple:  You say one thing that's not authorized, you will pay for it later.

We made a few inquiries about when the new store will open. We were told WHEN TJ's is ready, we'll be among the first to know.

But when talking to anyone in town working on that building, it became quickly clear the company has bound them to strict and total silence.

So. Don't tell me you know when it will open. You can't possibly know unless you work for TJ's.

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Tom Sowa
Tom Sowa covers technology, retail and economic development and writes the Office Hours blog.