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Office Hours

FlyBack Energy is a great business name, but it had to shed its earlier moniker

Last week one fun story was a business section review of how two area firms, Ecova and Nuvodia, ended up choosing their business names. Nuvodia was a brand new name for a reconstituted part of Spokane-based Inland Imaging Business Services.

Ecova was the new name for Advantage IQ.

We were looking around during the research and found another example that didn't make it into the story. Spokane Valley tech firm FlyBack Energy was not originally named thus.

When first launched, the firm carried a name that left a lot to be desired, said current CEO John Overby. It was  Advanced Research and Development.

The name changed when the company locked onto its business focus, which is to conserve significant amounts of electrical engineering through devices that eliminate the “flyback” effect in an AC circuit.


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The Spokesman-Review business team follows economic development in Spokane and the Inland Northwest.

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