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Duo from start Passenger Pets, an e-commerce experiment

The guys behind hip Spokane media agency Seven2 are branching out. They're diving into what they call an entrerpreneurial experiment, selling photos of dogs and cats.

Photos of dogs or cats that attach to car or truck windows.

Nick Murto and Tyler Lafferty, the principals in Seven2, have launched Passenger Pets. It makes and sells life-size photos of dogs and cats.

For $20, customers get a choice from the eight different dog breeds or two cat breeds. The images are printed on slick clear sheets that cling to interior vehicle windows.

 For safety, the images are meant to be attached to a rear window or a rear side window.

“I got excited about having a physical product,” said Murto. “Everything we’ve done to date has been services (to others). “It was time to get behind our own product.”

Starting next week the first batch of eight dog and two cat images will be available through

Amazon should help reach more customers as well, Lafferty said. “People have a lot of confidence and trust in Amazon,” he said.

The eight dogs chosen cover six of the most popular breeds plus two all-American mutts. Photos are actually about half-life size, featuring the dog’s or cat’s head and shoulders.

The most likely customers, Murto said, would start with women in the boomer range and up. “Our research suggest the demographic skews older, maybe covering people like my mom or aunt,” he said.

The full story runs in Saturday's Spokesman-Review business section and on

Staff photo: Dan Pelle 

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Tom Sowa
Tom Sowa covers technology, retail and economic development and writes the Office Hours blog.