Office Hours

Coldwater Creek on a roll, passes $4, in part due to reverse stock split

Catching up after some time away:  Sandpoint women's apparel retailer Coldwater Creek is faring better, stock-price-wise, since it went through a recent four-to-one reverse split.

The change took effect last Monday on the NASDAQ exchange where CTWR trades. A number of analysts have taken note and are moving their ratings from neutral to hold. They're citing improved apparel choices and a strong push to attract more purchases through customer loyalty programs.

The company's CEO and President Dennis Pence said, in a release, the split "was necessary for us to maintain our listing position on the Nasdaq Global Select Market, attract high quality investors and more effectively capitalize on the positive changes we have made to our brand which we believe will result in sustained long-term profitability and shareholder value."

The stock price this week is above $4.

The charts above and below show the stock's climb. The top one adjusts stock prices to agree with the new split price. The one below doesn't.

Also notable: daily volume is very small and is shown in the lines at the lower half of the chart below.




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Tom Sowa
Tom Sowa covers technology, retail and economic development and writes the Office Hours blog.




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