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Thu., Feb. 21, 2013, 4:21 p.m.

The Linoleum Shop changes its name to Caruso Floors, honoring its founder

View Larger Map A Spokane flooring company that opened in 1933 as The Linoleum Shop has been rebranded as Caruso's Floors.

The name change honors the company founder, Phil Caruso, said his son Bill Caruso. It's also time to move beyond the limiting word "linoleum," a press release noted.

The father opened the business's doors on North Monroe as Spokane and the country were dealing with the Great Depression. Phil Caruso used the same building that his own father used as a grocery store earlier.

The shop later moved to its current address, 402 W. Indiana.

Phil's grandson Mark Caruso, in the press release, said: "We are grateful for the history and longevity of this business. However, with all the products available today, we feel the word linoleum doesn’t reflect the scope of products we sell.” 

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The Spokesman-Review business team follows economic development in Spokane and the Inland Northwest.