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Office Hours

Comcast keeps looking for ways to attract more ‘cord-nevers’

Comcast continues to look for ways to reach out to the “cord nevers,” the generally younger folks who don't much care to watch TV over a TV set.  Most of those people tend to all or most of their entertainment on devices via the web.

Cord-nevers are unrelated to the cord-cutters, the growing population of folks who are ditching satellite and cable programming. Comcast along with other providers realize they have to do what they can to reach both groups and make connections.

Hence, when Comcast announced its new updated app called Xfinity TV Go, a quote from one Comcast exec said: .“Television isn’t just about the living room anymore.”

The new TV Go app lets customers watch up to 35 television channels over the web on Apple and Android-powered mobile devices.

The way we understand it, those are 35 live channels that can be streamed direct to a device. Instead of locking up your office PC watching CNN, the app lets you stream it to your iPad.

We want to know if it works with the Amazon Fire devices. Haven't heard the answer on that yet.

The new app will also stream in all on-demand programs that Comcast offers.

OK, what's the price? Let's see if we figured this right.

For $30 a month, you get the 35 channels, plus on-demand access, plus — for three months, HBO and HBO Go. After three months, HBO will cost you.

But it's a two-year commitment and I'm pretty sure (since I know Comcast) the second year will cost more than year one.

Here's the information sheet at Comcast: http://www.comcast.com/Corporate/Learn/DigitalCable/digitalcable.html

 


  

 


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The Spokesman-Review business team follows economic development in Spokane and the Inland Northwest.

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