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Cord-cutting continues to grow, slowly; least likely to cut: ESPN fans

New survey by Magid Associates on cord-cutters — those who are quitting cable or satellite paid-TV service — shows a slow but steady growth. See the related story at All Things D.

But the bad news is: If you're addicted to sports (or have a spouse with that affinity), the chance of cord-cutting decreases dramatically. See the attached chart that lays out the groups most and least likely to cut.

That means, if your wife loves to watch the Zags on ESPN or on satellite, you're going to be a cable subscriber indefinitely.

The Magid chart, included in this post, shows that those least likely to switch or cut are ESPN fans.


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