Posts tagged: 14Four
This week's main morning event is Thursday's Connect Northwest breakfast featuring Tyler Lafferty, co-founder of Seven2, 14Four and a number of other businesses.
It starts at 7 a.m. at the Georgian Room of the Spokane Club, 1002 W. Riverside Ave. The presentation starts at 7:30 and runs until 9 a.m.
Lafferty is also a member of Greater Spokane Incorporated’s trustees, the Mead School District Riverpoint Academy Board of Advisors, Spokane STEM’s Design and Leadership team and Spokane Youth for Christ.
Among the sponsors of the event is Cowles Co., which also owns The Spokesman-Review.
Registration is $30. You can sign up here.
The Step 2 tagline on the online version of the Social Media Sobriety Test sums it up:
“Choose your hours of intoxication.”
About a year ago the coders who work at
The test was just upgraded by 14Four with a holiday theme. As the new version gains blog and broadcast notoriety, those at 14Four who've worked on the sobriety test project say it's been a great showcase of their talents and skills.
In the world of advertising and creative marketing, half the battle is winning eyeballs. And that has clearly happened with the sobriety test, said Jeff Oswalt, 14Four’s president.
Last year’s version involved just a web browser tool that set time limits when one could post messages or photos. The tests themselves were simple: follow a moving object onscreen with a mouse or type the alphabet backwards.
The new version comes with holiday-themed warnings, such as: “Before you hand out copies of your backside or tell your in-laws how you really feel, download the Holiday Party Sobriety Test and protect yourself, from yourself.”
It also added mobile versions for Android and iPhone; you can download the free sobriety app from iTunes.
Spokane creative agency 14Four has helped put together a social media sobriety test meant to stop Facebook or Twitter users from posting stupid remarks after partying.
The Spokane company developed the free software plug-in for Webroot, a Boulder, Colo.-based web security firm. The project stemmed from past work 14Four has done with Colorado ad agency TDA, the lead agency for Webroot.
The test’s tagline is “Nothing good happens online after 1 a.m.” The test can work on six social sites, including YouTube and MySpace. The tool also allows for adding custom websites.
The onscreen test can be set manually to force the user to complete a challenge before posting a message at preset times of the day or night. The extension has six challenges, selected at random, that force the person to answer or do something.
One challenge requires a person to keep the mouse cursor inside a moving
circle appearing on the screen. If the person can’t do that, the user
fails the test.
The challenge might also ask you to type the alphabet backwards, or use your mouse to guess how long 30 seconds is.
Jeff Oswalt, 14Four’s president, said his firm jumped at the idea when they were first asked by TDA to collaborate. “We saw it as an awesome idea. Plus we would be getting paid for work, which is also a great idea.”